Know Your Customer

KEY MARKET DEMOGRAPHICS

The demographic data associated to our commuter and rural mall users are as per the below.

HOT SPOT USER SURVEY

On top of traditional data sources, we progressively poll users on their likes and dislikes, patterns and habits.

How many TV sets do you have in your household?

0 Televisions 21%
1 Television 57%
2 Televisions 13%
3+ Televisions 9%

Are you:

Male 75%
Female 25%

Are you currently:

Employed 38%
Retired 1%
Self-Employed 9%
Student 31%
Unemployed 21%

Do you have a refrigerator in your household?

Yes 68%
No 32%

Do you have a washing machine in your household?

Yes 55%
No 45%

How many cellphones are there in your household?

2 Cellphones 62%
3 Cellphones 15%
4 Cellphones 23%

How many times a week do you use the train?

1 time 14%
2 - 3 times 15%
3+ times 71%

How old are you?

<18 years 2%
18 years 4%
19 - 25 years 36%
26 - 30 years 25%
31 - 40 years 23%
40+ years 10%

Do you have hot running water in your house?

Yes 55%
No 45%

Do you live in a:

Cluster 3%
House 56%
Informal Dwelling 13%
RDP House 19%
Townhouse 9%

Do you make use of a home security system?

Yes 61%
No 39%

Do you own a laptop or computer?

Yes 60%
No 40%

Do you play :

Lucky Numbers 21%
Soccer 34%
Both 45%

Is there a motor vehicle in the household?

Yes 63%
No 37%

What do you use when on free Wi-Fi?

Downloading Study Material 21%
Email 4%
Facebook 12%
Internet Browsing 41%
Whatsapp 22%

Where else would you like to have Mahala Wi-Fi?

Other Stations 74%
Taxi Ranks 20%
Taverns 6%

We conducted a survey with students around South Africa. Our goal was to build a relationship with them and understand them. Each student has a unique voice. What do they aspire to? What do they want/need from us? We wanted to determine the personalities of each campus to try answer the question: How can we give them a voice?

What is the biggest challenge you face at University? List the challenges.

Work Load 103.
Time Management 102.
Achieving Good Marks 59.
Balancing Social & Academic Life 44.
Missing Friends 31.
Life Away From Home 25.
Mental Health 21.
Staying Motivated 20.
Stress 19.
Finances 18.
Sleep & Getting up in the Morning 10.
Procrastination 10.
Translating Lecturers 5.
Study Methods 4.
Transport 3.
Fitting In 2.

Which cellphone network do you use?

MTN 144.
Cell C 59.
Vodacom 259.
Telkom 66.
Other 4.

With who do you order food the most?

Mr D 225.
UberEats 207.
OrderIn 19.
Other 88.

What is your favourite clothing brand?

Superbalist 97.
Cotton On 237.
Woolworths 130.
Factorie 116.
H&M 161.
Other 161.

"Other" Favourite Brands

Other - Adidas 8.
Other - Mr Price 29.
Other - Nike 7.
Other - Zara 22.

Where do you shop for groceries?

Spar 0.
Ucook 0.
Woolworths 132.
Pick 'n Pay 137.
Other 104.

With whom do you fly the most?

Mango 131.
Kulula 116.
Fly Safair 107.
South African Airways 0.
Other 100.