Over the past 10 years, we have developed, tested and implemented an amazing digital Wi-Fi marketing system that we are using in high density commuter areas and shopping areas in South Africa. Working with advertisers, we have auditable campaigns results, verifiable sites, detailed campaign reports and straight forward guidelines to marketers. Working with consumers, we offer reliable, high speed internet access to the masses.
We provide Wi-Fi to users across south Africa and a certain point managed close to 1000 hotspots and 200 000 visitors daily makes use of our deployments and Wi-Fi authentication platform.
Over the past years we have acquired and created an incredibly unique set of skills that include:
wireless network installation and maintenance
media sales
ad serving integration
solar and electricity provisioning
collecting, collation, interpreting and reportingAs far as we can establish, we are the only provider in the world with full Google Ad sense/Ad X integration. We are also the only providers that provides programmatic integration with end user billing options.
In conclusion it should be noted that we are ideally positioned to take advantage of the most recent developments in the “Last Mile Connectivity” space in all areas where access to the internet is burdened by cost.
Some interesting facts collated from research published by McKinsey, Deloitte and the World Bank is worth noting. This include:
Internet-related consumption and expenditure is bigger than the agriculture and energy sectors
The internet is a critical element and contributor to economic growth.
There is an extremely high correlation between internet access and rising living standards
The internet is a powerful catalyst for job creation and economic inclusivity
The internet is non-discriminatory and promoted fairness and equality
The impact of the internet goes beyond just contributing to GDP, it fuels and generates
astonishing consumer surpluses in developing economies.
